If you’re an expert in a field or have a passion for a certain skill or craft, then sharing this with the world can be extremely rewarding. You may find yourself with a following quicker than you expect, and hearing back the positive comments of their success in your teaching can be inspiring. Not to mention, this is a project used by many college students to help fund themselves — many top Youtubers earn more than top athletes.
Step 1 – Topic choice
Ideally, you will either have a really strong passion for something or just be exceptionally good at communicating and breaking down a topic (or even better… have both). This could be in Calculus, crochet, carpentry, watch making, Python programming, and so on. A camera (or screen recorder) and a decent mic are all you need. If you’re serious about making the channel, then invest in a decent mic (avoid anything under $50) and learn some basic audio editing — this is extremely important for user experience.
Step 2 – Youtube channel > Personal website
First and foremost, you will need a Youtube channel. You may want a website of your own too, like the incredible Justin Guitar tutorial entity, but even with his set of courses and tutorials, its foundation is on Youtube. It’s easy to embed Youtube videos on your own channel for a start, and still reap those monetary rewards. Creating a Youtube channel takes all of 5 minutes, just make sure to have a Google account.
Step 3 – Content
Whatever topic you opt for, stick with it. It will be counterproductive to cover two types of tutorials for the same channel (i.e. gardening and investing). If you have two topics, create two different channels. It’s advised to put all your energy into one for the first few months though, to prevent spreading yourself too thin. That way your second channel can avoid the mistakes you made in the first one.
When creating content, have a strategy in mind. Plan out your first 10 to 20 tutorials to prevent them from being random. It’s not a prerequisite, but it’s preferable to publish them in some sort of order. This is so there’s a logical “in the next video”, so viewers stay on your channel. This will quickly turn into a course.
If you have some separate content you haven’t published, you can create bonus content. This could be accessed only by patreons or perhaps collated into a paid course on your website. By this point, you will already have an audience, so it’s only natural to monetize away from Youtube as well as on-site.
Step 4… Profit?
In order to reap any monetary rewards, you will need to be in this for the long haul. Before you can even get accepted for monetization on Youtube, you will need 1,000 subscribers. In order to get this, one incredible video will not do it. You will need regular, useful content. If users find your video useful for solving their problem, they will likely click on your channel for related videos. Because of this, do not hold back content. If it’s ready to publish, put it out there ASAP.
For a side project, you may only want a couple of hundred bucks from this. This is entirely achievable with even only a few thousand subscribers. Why? Because subscriber count isn’t everything. It’s great to have but viral videos tend to be seen by more non-subscribers than subscribers. Just make sure you understand basic SEO and how the Youtube algorithm works.
The most basic form of monetization is ads on Youtube videos. These don’t produce a ton, because many people have adblocker these days. A way around this is to include promotions in the videos themselves (i.e. the intro). If you’re doing English lessons, for example, you could have affiliate links in the bio and in the video to an English learning app, where you get a cut of every person that uses it to pay for the app.
If you want to avoid being viewed as spammy or perhaps you feel the channel needs to keep a high standard of impartiality for whatever reason, you could simply ask for patreon donations. Remember, 20% of your following could account for 80% of your profit — so don’t just chase the view counts, keep your cult following happy.
Example Youtube tutorial channels to learn from
- Justin Guitar — Justin Guitar, of course, makes guitar tutorials. He put out a high volume of Youtube tutorials before making a website which helped structure these into courses. He now has an IOS and Android app, which was probably not as much effort as it sounds, seeing as all the content was already made on Youtube.
— 903K subscribers, outputs ~20 videos per year for 11 years
- Corey Shafer — Having started 5 years ago, Corey made Python tutorials. Many old ones are low view counts, but because of his incredibly concise explanations and structured tutorials, he pretty much created the best A to Z Python course for beginners that you can find.
— 482K subscribers, started 5 years ago, posts irregularly (~35 times per year)
- Khan Academy — Quite possibly the king of Youtube education. Khan academy seems to have tutorials for almost anything your high school or college would throw at you. Maths, economics, sciences. Khan created an empire, organizations (for free courses), apps… anything you can think of.
— 5.53m subscribers, started 13 years ago with a high output, with incredible visual learn methods
- King’s Fine Woodworking — if you’re not an academic genius or coding wizard, it doesn’t matter. This channel represents that functional skills, such as building things with wood, can make for a great tutorial channel. Plus, they can be completely independent videos, not a sequential course. This can make it more fun
— 196k subscribers, started only 3 years ago, 1 to 2 videos per month
- ATHLEAN-X — Here is a great example of how image, branding, confidence, and being good at what you do can lead to. ATHLEAN-X is prolific in posting and is estimated to earn $5,000 per day from ads alone.
— 9.66m subscribers, posts a couple times per week for the last 10 years (lower frequency in older videos).