One of the most exciting times of high school is your senior year when you get to apply for scholarships. Forget prom, pep rallies, and Friday night lights; this is where the real fun is!
You are asking individuals, businesses, and non-profit organizations to take a stake in your future. You are asking them to support you financially as you pursue your educational goals. This is one of the few times in your life where it is perfectly acceptable to ask for a hand-out from people who are happy to give them! While this process may be intimidating and frustrating at times, it can also be exhilarating.
One of the most common questions that I get here through the blog is “Where can I find more scholarships?”
Today however, I want to look at this question through a different lens.
Create Your Own Scholarships
Some of the most successful business owners are the ones who bootstrapped their own business, and built their entire empire from the ground up. They did not wait for anyone else to hand them a job, they created their own.
This same mindset can be applied to creating scholarships. Rather than applying to hundreds of scholarships that already exist, and often have applicant pools in the hundreds (or even thousands), why not drastically increase your chances of winning a scholarship and go directly to the source.
Many businesses spend millions of dollars each year on research, development and marketing. This is an untapped resource for college scholarships that nobody is utilizing.
You should start by identifying businesses that operate in a field you are interested in. For example, if you wish to go into pharmacy, then you could consider pharmaceutical manufacturing companies. If you want to go into English, then you could target publishing and printing companies. If you are a construction science major, then you could target construction companies. Architecture students should target architecture and design firms. You get the idea…
I would suggest that you identify a list of at least 30 businesses.
You should then identify someone in the Human Resources office for each of these companies. These are often the folks who either manage any existing scholarship programs, or could get you in touch with the people who do manage these programs. Your goal is to set up an in-person meeting with someone from that company.
I would recommend that you do this in writing, followed up by a phone call. Much as you would do for an official interview. Again, your main goal is to get face time with this individual.
The Scholarship Proposal
Asking for money is not a simple task. Remember, your goal is to convince the executive that you meet with that you are worth their time, energy, and money. You will need to convince this person that your future is so valuable, and that you will work so hard, that they would be crazy not to invest in you.
You should treat this as an investment. You will need a scholarship proposal and a “business plan”.
What you will propose will depend on your field but should go something like this:
Hello Mr. Executive at fancy company I admire,
My name is DJ, and I am going to be a freshman in your industry in the upcoming Fall semester. I am really excited, but am still in need of additional finances to secure my college funding.
I have created a scholarship proposal for you, which I have brought with me today. I will harness the power of my entire sizable social media influence to thank you for what you are about to do for me. I will sing your praises to every person that I know. I will be an advocate for you on our campus. I will recommend interns in your industry come to work for you, I will invite representatives from your business to my college to present and to lecture. I will incorporate your company’s research and design into my college projects. I will come to work for you in the summer after my freshman and sophomore years. I will spend my spring break working on dedicated projects for your company. In return for this, I ask for your financial support to pursue my educational goals. For my time and effort, I feel that a scholarship of $5000 per academic year would be a sufficient agreement.
Once your proposal has been submitted, you will likely have to negotiate. I can guarantee that you will get turned down at least once, but do not get discouraged! Could you imagine the possibilities if more than one business agreed to your proposal!
Obviously you would need to modify your efforts for each business (you cannot work during spring break in more than one place) but the principle is the same.
Once you get a business to agree to this proposal, you have to follow through on your promises.
The best thing about this agreement, is that a relationship of this nature could easily land you a job in the future. Imagine going through all of this effort for a company without even being a full-time employee.
If a company sees your worth and value prior to you graduating, they may try to snatch you into a full-time position once you are done with school.
The possibilities are endless.